Finding the Demand for Your Website Topic

Don't let this headline scare you, it really isn't too difficult. This article will teach you how to research which of your passions will make the best website. To do this, we want to figure out how many people are interested in your topic.

There are simple, free online tools that we can use to figure all of this out.

Okay, step number one is to see approximately how many people are searching for your topic. This gives us a rough estimate of how much demand there is for a website on this subject. Let's run through an example. Please do this example with me as we go...
What we need is the Google Adwords Keyword Tool (search Google for this). This is a free tool provided by Google. It will let us know a rough approximation of how many times someone typed any topic into Google.com.

Imagine that one of your passions on the list is Knitting. Visit the website above, type in Knitting in the box and click Get Keyword Ideas. What shows up is a listing of all possible searches related to our term of Knitting. You can see those on the left side. On the right under the heading "Monthly Search Volume" is a quick estimate of about how many times this term was typed into Google during the last month. Pretty cool, huh?

We see that there are other terms that show up related to knitting. I have found that the topics with 25,000 - 75,000 searches per month are usually best for the type of site that we will be creating. There is less competition but still plenty of visitors. So now we need to scan the list and find some potential topics.

Why are we doing this? Remember, we want a niche. Something that is not too broad, something that is focused on one specific corner of the Knitting market, for example.
I see that "beginners knitting" and "learn to knit" both fall within our range of 25,000 - 75,000 searches per month. And they are related to each other, which is even better. So far, it looks like building a site on learning how to knit for beginners could be a winner. If we were interested in knitting, we would write these terms down on a piece of paper along with the search volume numbers. Now we have a legitimate niche within the market and a vision of the possible site is starting to come together...

While you are on this webpage, spend some time playing with this tool and learning how it works. When it comes time for your homework, you will go through this process again with each of your actual passions.

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